No12 (2017)

Posted on Aug 07, 2017 at 14:14


The second quarter of 2017 marks a giant milestone for 3S Intersoft JSC. It has been providing software development services for 5 years.

In June 20, 3S Intersoft JSC celebrated 5th anniversary at Hoa An Vien Restaurant – Hanoi and Ca Voi Xanh Restaurant – Da Nang with the participance of all 3S members. From 05 Board Members who left from FPT software in 2012, it has continually gone from strength to strength. A recent move to even larger offices at 3rd Floor Kim Anh Building in Hanoi and 2nd Floor Vinaconex Building in Da Nang to accommodate its more than 100 experts, 3S strives to become an employer of choice by offering the best settings so that people can develop their skills and expertise, “With our state-of-the-art office, excellent training programs, passionate and friendly colleagues to support you, we offer great opportunities to work with renowned global brands and challenging projects.”


After more than 1 year establishment, 3S Officer Club (3SOC) has been hosting so many interesting events and talk shows. Within the quarter II, 3SOC invited 03 special guests to help member solve problems in both work and health.

On 04th March, Mr. Phan Phuong Dat – Vice Director of Funix brought 3SOC members a talk show named “How to deal with a personnel problem”. With more than 14 years of experience working as HR and Training Manager, HR Director and Workforce Development Expert in FPT Software from 1999-2013, Mr. Phan Phuong Dat gave 3S’s Managers so many advices about human resources and workforce. According to him, the development of a company bases on CEO’s vision and employers when hiring members should show them clear Employee Value Proposition with benefits, compensation, work environment, career, and culture to get their loyalty.

On 19th April, Ms. Quynh Trang Nguyen – Country Marketing Manager at IBM Vietnam hosted a talk show name “Building an Authentic Brand in IT”. Ms. Quynh Trang shared 3S Young members so many interesting things and making them recognize the importance of an Authentic Brand.


On 30th June, 3SOC invited Ph.D. Vu Minh Phuong from Hanoi Medical University to come and give some advices for all 3S members to have a good health. As you all know, eight hours in a chair in front of a computer, five days a week can take a toll on your body. According to her these 7 simple healthy habits stated below can create a sudden change in your lifestyle and you will feel more confident about your health:

- Never miss your breakfast

- Cut out those extra cups of coffee at work

- Go for a fruit salad than a bar of chocolate

- Drink water at regular intervals

- Have a healthy lunch

- Simple office yoga

- Do not sit for long intervals


On 10th June, The creative programming contest for 3S members was held for the third time with the participant of 4 teams from 3H HO and 3S Da Nang competing and trying to get the biggest prize. A member of 3S Da Nang team took a flight to Hanoi to take part in the presentation. This year, quality of the contest was improved so much because each team had more than 3 months to prepare for their product. After 5 intense hours of presenting, the winner prize – A Samsung Galaxy S8 called out MCC team with product “3S Management Tool”. The left 3 teams also received so many valued gifts.



Cloud computing key to 4th industrial revolution.

Cloud computing is a crucial technological trend and has become an important technology during the fourth industrial revolution, according to Nguyen Thanh Phuc, Director General of the Authority of Information Technology Application.

Of note, Vietnamese ministries and authorities have boosted information and technology applications, the building of e-government and improved the investment environment to create clear and favorable conditions for enterprises, said he. Also at the conference, Associate Professor Dr. Vu Minh Khuong from Lee Kuan Yew School of Public Policy delivered a presentation about a survey on cloud computing at 800 enterprises and organizations in Vietnam. According to experts at the conference, in the early stages of digital transformation, priority should be given to developing ICT infrastructure, especially broadband connections and cloud computing applications.

At the same time, there should be priority policies created for cloud computing, in order to trigger digital conversions using big data and Internet of Things applications. Nguyen Dinh Thang, VINASA Vice Chairman, added that cloud computing offered tremendous benefits, such as product and service standardization, investment cost reductions, the shortening of the time to develop products and improvements in the quality of services. Therefore, the agency proposed that the government need to have an orientation policy, while businesses and organizations need to develop strategies on research, investment and early cloud applications to improve production and business efficiency, contributing to the country’s economic development and boosting the country’s progress during the fourth industrial revolution.



Google is now using deep learning to measure store visits.

Google is announcing a major update to its store visits measurement tool today at its Google Marketing Next conference. Google has used anonymized location and contextual data since 2014 to estimate brick and mortar store visits spurred by online ads. The company is augmenting its existing models with deep learning to bring insights to even more customers.


Google has gotten fairly good at using wifi signal, location, mapping and calibration data to estimate store visits, but the company still struggles to deliver insights to customers that operate in dense cities and multi-story malls. Long tail use cases like these elude traditional estimation techniques.

To address the unreliability, Google is turning to deep learning. Its hope is that it can restore accuracy by funneling a greater amount of diverse training data into a deep learning model to account for more use cases.

“We do this with machine learning at the core,” said Jerry Dischler, VP of product management for AdWords in an interview. “We couldn’t measure store visits without ML.”

In just three years, Google says it has measured five billion store visits. In an effort to boost this number even higher, the company is expanding its compatible campaigns to include YouTube TrueView. This is a logical next step in a world that is increasingly driven by video.

In addition to adding YouTube support, Google is also announcing to marketers that it plans to push store sales management onto the device and campaign level. Integrating point of sale data into Adwords will further help to differentiate a visit from a conversion.


IT sector salaries balloon.

A salary “bubble” is forming in the IT sector, posing challenges to employers, a workshop heard in HCM City and Hanoi Capital these days.


Startups had hired members at salaries many times higher than the industry standards, creating a salary bubble, according to Nguyen Phuong Mai, managing director of Navigos Search, a leading executive search and management consultancy company.

The fourth industrial revolution is inspiring IT startups, pushing up human resources demand and salaries. The salaries of 20-25 per cent of IT specialists are higher than that of IT project managers. The consequence is that many IT engineers and specialists quit their existing jobs and move to work for start-ups. There is a keen competition for human resources even among non-start-ups in the sector. They offer many benefits such as overseas travel focusing on motivation and recognition. One in four IT professionals gets free training from their companies and more than half also get training in non-technical subjects like English and leadership. The annual IT demand is for 80,000 people while the number of students graduating is only 30,000.

According to Lam Quang Vu, deputy head of the IT faculty at the HCM City University of Sciences, IT companies routinely call for increasing the number of students admitted every year, but it is difficult to do it.

Last year it enrolled 1,056 students to its university and college IT courses.

New graduates get an average salary of VND 8-9.5 million a month, higher than the amount earned by students from other faculties at the university.

Within three year the salary rises to nearly VND18 million. The shortage of labour supply causes a loss of competitive advantage. International companies choose India or China to invest in ICT rather than Viet Nam. Therefore IT companies, human resource training facilities and the authorities should closely co-operate with each other to puncture the bubble and address the shortage.